Has your marketing become boring and repetitive? Does your team hold back on suggesting innovative ideas because they’re afraid of rejection or humiliation? In this article, you'll discover a framework for cultivating content creativity by separating your ideation process into two distinct phases: divergent and convergent thinking. This article was co-created by Melanie Deziel and Michael Stelzner. For more about Melanie, scroll to the end of this article. Why Most Businesses Struggle With Creative Content Development No one wakes up and says, “I’m excited to create mediocre content today!” So, why are so many of us trapped in a cycle of doing what we’ve always done? The way creativity operates is almost the exact opposite of how most businesses are forced to operate. Most businesses focus on maximum output at maximum speed with maximum efficiency and very little risk tolerance. They need to get it right, hit their goals, and deliver results consistently. Creativity, by contrast, requires taking risks.…