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I used Gary Vee’s ‘attention is currency’ mindset with ChatGPT — and it saved my weakest idea

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(Image credit: Getty Images) As someone who lives online, I’ve learned a hard truth: there is a massive gulf between an idea that looks brilliant in my Notes app and one that actually makes people stop scrolling. With the rise of AI Overviews , the digital landscape is tightening. Google is shrinking stories and collapsing headlines to give users everything at once. In this environment, your content isn’t just competing with other creators; it’s competing with the interface itself. Lately, I’ve been obsessed with Gary Vaynerchuk ’s core philosophy: Attention is currency. More often known as, "GaryVee," the CEO of VaynerMedia has built an empire on the idea that the most valuable resource in the modern world isn't money or even talent, it’s the ability to capture and hold focus. In a world of notification fatigue and "trend-drift," if an idea doesn't earn its keep in the first three seconds, it effectively doesn't exist.…

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