This post was sponsored by Siteimprove.  The opinions expressed in this article are the sponsor’s own.  Why does my content get crawled but never cited in ChatGPT or Perplexity? How do I tell if my AI visibility problem is technical or content-quality related? What actually decides whether AI picks my page over a competitor’s? The gap between appearing in an AI answer and being retrieved by an AI system is where the actual AI search strategy lives. This article breaks down that AI search strategy process: How AI search systems retrieve and select content. Why eligibility alone doesn’t win. How to diagnose whether your content is failing at the retrieval layer or the quality layer. The fix is different for each, and most teams are solving the wrong problem. How AI Search Crawls Your Site & What Just Changed AI search systems still rely on crawlers. If your pages block crawl access, depend on unexecuted JavaScript rendering, or bury content behind authentication walls, nothing downstream matters.…