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Grogu looks like Star Wars' only profitable future in newly revealed push

Polygon.com·Rachael Conrad·about 1 month ago
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Published May 3, 2026, 10:06 AM EDT 'Baby Yoda' has become synonymous with the franchise over the last few years Image: Lucasfilm Ltd. Sign in to your Polygon.com account With the upcoming Mandalorian and Grogu film almost upon us, this year's Disney’s May the 4th celebration depends heavily on one character in particular to draw the attention of a new generation of fans. First introduced in season one of The Mandalorian, Grogu (otherwise known as Baby Yoda) has become synonymous with the franchise over the last few years, and it’s become increasingly clear that the little green guy is here to stay. Image: Penguin Random House This year in particular, Grogu has become the focus of several books for young readers. Where I Go, He Goes by Michael Siglain and Emeli Juhlin is a Step into Reading leveled reader (books with easy-to-follow plots for children who are still learning to read) that introduces kids to the Mandalorian and Grogu as they face off against enemies across the galaxy.…

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