The 2026 edition is set to take the tournament to new heights Last updated: May 12, 2026 | 12:37 King's Cup auction to take place in Dubai Reuters Dubai: Dubai is preparing to welcome another major spectacle in the world of football entertainment, with the King’s Cup announcing a blockbuster player auction set for late June. The event is expected to attract international attention as teams gather in the city to build their squads ahead of the tournament. After expanding its reach across several regions worldwide, the competition is returning on an even bigger scale in 2026. This year’s edition aims to combine legendary football talent, celebrity influence, and a strong focus on charitable impact, creating a high-profile event that goes beyond the game itself. The player auction will act as the official build-up to the tournament, giving franchises the opportunity to select and finalize their teams during a fast-paced and widely watched event.…