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Gmail’s AI inbox may redefine deliverability

MarTech·Joe Cunningham·24 days ago
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Are we living through the AI Overviews era for email? On March 31, Gmail announced AI Inbox , promising to free users from ever having to reach Inbox Zero again. Much like Google started answering search queries before people clicked a link, Gmail now wants AI to decide which emails matter before people even scroll through their inboxes. It’s even promising to make getting to Inbox Zero a thing of the past. This is kind of a big deal, considering Gmail users account for more than 25% of the world’s inboxes. That might be half of Apple’s market share, but if you’re doing email marketing, it’s nothing to sniff at. I asked six email marketers and operators I respect what this kind of AI in the inbox update means for us. Here’s what they said. Your customers search everywhere. Make sure your brand shows up . The SEO toolkit you know, plus the AI visibility data you need.…

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