Threads is launching “Live Chats” to allow for real-time conversations during cultural events, the Meta-owned platform announced on Wednesday. The company says the idea behind the new feature is to help make the app feel more timely and relevant. Live Chats are launching first within the NBA Threads community during the Playoffs. Media personalities, including Malika Andrews, Rachel Nichols, and Da Kid Gowie will host Live Chats during games. The company told TechCrunch via email that it’s initially rolling out the feature to a small group of creators. Not all users will be able to start a Live Chat right away, but Meta plans to expand access over time. Users can send messages, photos, videos, links, and emoji reactions. Up to 150 participants can actively send messages in a chat. Once this limit is reached, additional users can still view the conversation, react to messages, and participate in polls in “spectator” mode.…