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Apple Is Setting Its New CEO Up to Be Synonymous with the $2,000 Foldable iPhone, Report Says
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Apple Is Setting Its New CEO Up to Be Synonymous with the $2,000 Foldable iPhone, Report Says

Gizmodo·Mike Pearl·about 1 month ago
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A new, anonymously-sourced Bloomberg report describes what may be Apple’s gambit for getting the public to fall in love with its new CEO, John Ternus: marry him to a new product they expect the public to love too. One small problem with that product: it’s reportedly going to be a foldable iPhone with a starting price that will send seasoned Apple fans reaching for their Lipitor: $2,000. According to Bloomberg’s Mark Gurman , Ternus will officially take over as CEO on September 1, and inside of two weeks, he’ll be the new CEO onstage at the product release event. Apple is, according to Gurman, “setting him up to become the face of what it believes will be a blockbuster new product category.” Ternus was the engineer who led the original iPad project, and that connection will apparently be front and center.…

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