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Mane Attraction: Family-owned Las Vegas blow-dry bar plans to expand

Las Vegas Review-Journal·Emerson Drewes·about 1 month ago
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A zure White used her skills as a luxury real estate agent to sniff out the best location for the first blow-dry hair salon she planned to open with her two daughters. It took months to secure the space at 7385 S. Rainbow Blvd. that became their pink salon, the first franchise location of Blo Blow Dry Bar in Nevada. The trio, including White’s daughters, Bailee and Rilee Read, purchased the Las Vegas territory for the franchise and opened their first salon in September, with plans to open two more. White said they spent $300,000 for the franchise and build-out of the first Blo location. They picked the southwest valley so women living or working in the growing area don’t have to travel to Henderson or Summerlin for a blowout. But Bailee Read, with a background in marketing and splitting her time between Las Vegas and Los Angeles, is using her skills to attract customers to the salon, which faces some competition from other blow-dry bars and salons in the region.…

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