Menu

Post image 1
Post image 2
1 / 2
0

Composable vs Packaged CDP: How Can We Help?

customerexperiencematrix.blogspot.com·David Raab·about 1 month ago
#otuveh2t
Reading 0:00
15s threshold

“Composable CDP” has been consuming much attention at CDP Institute as we wrestle with how best to help buyers who are considering it as an option.   The Institute published a Composable CDP Self-Assessment tool a few weeks ago, which gives a checklist of the functions required to replicate the profile-building capabilities of a standard CDP.   This was intended as the centerpiece of our Composable CDP Knowledge Hub but has attracted fewer users than expected.     The explanation I find most plausible is that few people can answer the Self-Assessment’s detailed questions about existing systems and requirements.   In itself, this isn’t terrible: much of the value in the Self-Assessment comes from giving users a comprehensive checklist of items to consider, thereby highlighting the true scope of a Composable project.   Still, it’s clear the Self-Assessment isn’t helping buyers as much as we had expected, so we’re considering what other tools might be more useful.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More