Published April 30, 2026, 10:45 a.m. ET Amazon is staying in business with the Trumps. The Wall Street Journal reports Amazon is exploring a potential reboot of President Trump’s NBC reality show The Apprentice for Prime Video . Except this time, Amazon executives reportedly want his oldest son Donald Trump Jr. to host. The outlet notes discussions are still in the early stages and the Trump family has not been approached about the show just yet. In a statement to Variety , an Amazon spokesperson said, “Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for The Apprentice as a property.  The show is not in active development, and any reporting on details of the show or names of potential hosts would be purely speculative.” The Apprentice aired on NBC for 15 seasons from 2004 to 2017.…