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Despite Middle East Conflict, Alsara’s Alia Rachid Said Plans for Design Platform Are Still Going Strong

WWD·Sofia Celeste·about 1 month ago
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MILAN — Alia Rachid , managing director of her family’s Alsara Investment Group and founder of Fromm., is continuing her mission to create a design world that distinctly reflects the Gulf’s heritage. On Monday, she said Fromm.Lab , an educational design platform, has signed a key partnership to support emerging talent with the Sharjah Research, Technology and Innovation Park, known as Spark, based in the UAE city of Sharjah. The two organizations will work together to develop a furniture and design-focused program to promote creative exchange and foster opportunities in the regional design sector. You May Also Like “Collaborating with Fromm. and Fromm.Lab allows us to create meaningful pathways for designers from our region to engage internationally, while bringing global creative energy back to Sharjah,” said Spark chief executive officer Hussain Al Mahmoudi in a statement. From Brand to Emerging Talent Platform Rachid founded Fromm.…

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