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How UCLA Helping Big Ten Establish National Dominance

UCLA Bruins On SI·Lizzie Vargas·17 days ago
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When people talk about the Big Ten becoming a “super conference,” most of the attention goes to football. Everyone talks about Ohio State, Michigan, Oregon, or the massive TV deals. But honestly, one of the biggest reasons the conference feels so powerful now is because of UCLA. And no, not just because of football. Many fans thought UCLA's joining the Big Ten was only about money. Obviously, the financial side mattered, but UCLA added something even bigger: national relevance in almost every sport imaginable. That is what separates a normal conference from a true super conference. May 2, 2026; Pasadena, CA, USA; A general overall view of helmets at the line of scrimmage as UCLA Bruins center Sam Yoon (64) snaps the ball during the spring game at Rose Bowl. Mandatory Credit: Kirby Lee-Imagn Images | Kirby Lee-Imagn Images The Bruins did not arrive and disappear into the middle of the standings. They immediately became contenders across multiple sports.…

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