David New York lures rivals' players to Clash Royale

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David New York lures rivals' players to Clash Royale

newsletter.smartbrief.com·@HashtagPLUS·about 1 month ago

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David New York lures rivals' players to Clash Royale

2026-04-21

David New York created the "Copycats Welcome" campaign for Clash Royale to entice players from copycat games by allowing them to convert their progress into rewards on Clash Royale. The campaign, which saw more than 2.3 million players switch in the first five days, uses creative storytelling and functional mechanics to reduce friction for players switching from imitation games.

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David New York lures rivals' players to Clash Royale