Must be nice, right? With its name brand (a point, by-the-way, that outgoing AD John Wildhack consistently preached during his decade-long tenure, "the strength of the Syracuse Orange brand name"), and deep annual runs in the NCAA Tournament, a school like Duke has a magic ring to it for sports content programmers. Especially streaming services like Prime Video. It is now making its foray into direct college sports partnerships with last week's announcement that it had secured the rights to three Duke games in the upcoming season against fellow national title-level contending schools at NBA-size arenas. Marquee matchups against UConn in Las Vegas, Michigan at Madison Square Garden, and Gonzaga in Detroit. It did not take long for that newsworthy announcement to cause consternation within the college sports eco-system. No, not just from other ACC schools, but at the conference and network broadcast level as well.…