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Online ads are snitching more about your private life than you bargained for, finds research

Digital Trends·Manisha Priyadarshini·28 days ago
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Home Computing News AI can reconstruct your personal profile just from the ads you see online. Vazhnik / Pexels You might think the ads you scroll past every day are just background noise. But a new research suggests they’re doing a lot more than selling you things. The study found that AI can analyze the ads shown to you online and reconstruct sensitive personal details about you (via UNSW ). That includes your political preferences, education level, employment status, age, gender, and broader financial situation. The scary part is that you don’t need to click anything; just seeing the ads is enough. How does this actually work? Researchers analyzed over 435,000 Facebook ads shown to 891 users, collected through a citizen science initiative called the Australian Ad Observatory. They fed those ad streams into widely available large language models, the same ones most people use as AI assistants every day, and the results were striking.…

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