I’ve spent over a decade as a partner and consultant to some of the largest hosting companies. I know which hosts keep showing up in the repair yard. So when I tell you I’d host my own store on WP Cloud , that’s not a company line. It’s the same answer I’d give a friend. I’m Jesse Friedman , Head of WP Cloud at Automattic , author, speaker, and host of the Impressive Hosting podcast. Here’s my take on how to choose great hosting for your ecommerce site.  If you’re on Shopify, Wix, or another “closed platform,” the trade-off is worth naming plainly: you get a slick interface in exchange for following their rules. Your store data, customers, and ability to leave are subject to terms that may change. On the open web, none of that is true. You own what you build. That’s why WooCommerce exists, and why hosting decisions actually matter. There are hundreds of hosting companies out there offering solutions for WordPress and the open web. So how do you actually choose? Last year, I was looking to buy a boat.…