Promotion: Japanese footwear brand ASICS has teamed up with Los Angeles studio NUOVA to create an immersive sensory installation during Milan design week , which celebrates the movement central to its Gel-kinetic 2.0 sneaker. Kinetic Playscape is co-conceived by NUOVA and ASICS as an experimental pop-up at Garage 21 in Milan's elegant La Zona Risorgimento neighbourhood. Informed by studies that say 15 minutes and 9 seconds of play can positively impact mental function, Kinetic Playscape was designed to immerse audiences while introducing them to the design philosophy at the heart of ASICS's latest sneaker, Gel-kinetic 2.0. ASICS and NUOVA have created an immersive sensory installation during Milan design week Leaders in footwear technology, the ASICS Institute of Sport Science crafted the Gel-kinetic 2.0 from the DNA of other highly successful keystones in the brand's lineup, such as the Gel-kinetic 4.0, Gel-Franti, and the Gel-tornado series.…