Menu

Postcards from the Vineyard: Exploring the World of Wine Tourism
📰
0

Postcards from the Vineyard: Exploring the World of Wine Tourism

Knowledge at Wharton·@HashtagPLUS·about 1 month ago
#o97SxA5p
#search#wine#tourism#taber#people#knowledge
Reading 0:00
15s threshold

You get a taste of both the high stakes of the wine business and the deep passions of its customers in the titles of George M. Taber’s books: Judgment of Paris: California vs. France and the Historic 1976 Paris Tasting that Revolutionized Wine and To Cork or Not to Cork: Tradition, Romance, Science and the Battle for the Wine Bottle . Now, Taber sends another dispatch from the vineyard that will entertain and educate, In Search of Bacchus: Wanderings in the Wonderful World of Wine Tourism. In this book, Taber took on the task (someone had to do it) of visiting adozen of the most breathtakingly beautiful wine regions around the globe. What he came back with is a travel guide for oenophiles that also serves as a primer on how and why winemakers are increasingly turning themselves into destination sites. In addition, Taber’s tour opens a window on the growing segmentation of the travel industry as a whole and offers lessons about competitive advantage and marketing that apply to all consumer-driven businesses.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More