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This jewelry brand is Taylor Swift's (and Travis Kelce's) good luck charm

Page Six·Elana Fishman·about 1 month ago
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Taylor Swift wearing Effy jewelry at a Chiefs vs. Buccaneers game (left) and a Chiefs vs. Broncos game (right), both in Nov. 2024. Getty Images Taylor Swift’s always been a little superstitious (see: her saucy “Wood” lyrics), but when your bling seemingly has the power to sway a whole football game, how could you not be? The music legend’s a fixture at fiancé Travis Kelce’s football games, often clad in the team’s colors — down to her ruby jewelry. And a recent deep dive into Swift’s game-day looks reveals that almost every time she’s worn sparkling styles from New York jeweler Effy in the stands, the Chiefs have won. For an Oct. 2024 game against the New Orleans Saints, for instance, the “Life of a Showgirl” chart-topper stacked the ruby-and-diamond Chevron Ring with a version of the company’s Contoured Ring . Final score? 13-26, Chiefs. Wearing Effy jewelry at a Chiefs vs. Saints game in Oct. 2024.…

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