A VP of Sales at a SaaS company sent me 500 inbound form fills last month. Names: none. Company: none. Just email addresses and a note: "We need to know who these people are before our AEs call them." I spent three days running every major reverse lookup tool against those same 500 addresses. What I found was uncomfortable: almost every published comparison I'd read was measuring the wrong thing. Why Every Reverse Lookup Comparison You've Read Is Wrong Most "email lookup" benchmarks — including Dropcontact 's well-circulated 20,000-contact study — test forward lookup : you give the tool a first name, last name, and company domain, and it finds the email address. That's a genuinely useful test. But it's not what you need when inbound leads arrive with just an email.…