The short answer: Digital transformation fails in most small businesses not because the technology is wrong, but because employees were never truly brought along. The software is the easy part. The people are the hard part, and they’re also the most important part. Here’s what small business owners consistently get wrong about digital transformation and how to fix it: Why Do Digital Transformation Efforts Fail in Small Businesses? The most common reason digital transformation fails in small businesses is not poor technology selection or inadequate training. It’s the gap between what leadership wants the technology to do and what employees are actually willing to embrace. There’s a term for this in enterprise software: shelfware. It refers to tools that have been purchased but never meaningfully used; put another way, subscriptions quietly accumulating while workflows stay unchanged. Small businesses are not immune.…