In a world where photography software companies don’t always give photography or photographers the respect they deserve, VSCO has committed to the importance of photography. “Photography isn’t dying,” VSCO says. “It’s never mattered more.” VSCO has launched a new U.S. brand campaign at what the company calls a “defining moment” for the photography industry, “when infinite images can be easily generated and algorithms favor likes and trends over originality and craft.” The new ad campaign strikes at the heart of many of the fears that photographers, both amateur and professional alike, are feeling in the AI age. Alongside the campaign, VSCO’s CEO, Eric Wittman, released a letter to the public. “We’ve all heard it: ‘Photography is dying.’ Social platforms are burying your best work in an endless reel of trends. Traditional tools are telling you to skip the photoshoot. Brands are replacing real photos with generated ones. And the doubting voices in the room are telling you to quit,” Wittman writes.…