BAD HAIR DAY: Lemaire landed in hot water in China over the weekend following the release of a campaign for its first olfactory collection. Online controversy sparked by several editorial images, one featuring a model sensually playing with a Qing Dynasty-style long braided hair, a still-life image of the braided item placed next to a scissor and another of the item hanged on top of a button-down shirt. The French fashion brand drew criticism from Chinese netizens that questioned the appropriateness of the brand’s usage of these historical symbols, as well as its “spooky editorial direction,” wrote one Chinese netizen on Xiaohongshu, the popular social commerce platform. “As a longtime Lemaire fan, when I saw the braid accessory and how it was displayed, especially the one next to a scissor, I was utterly disappointed. Always trust your instinct when you come across cultural content that makes you feel uncomfortable,” wrote a Chinese netizen called @crossingnote.…