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AI’s Impact on Malls and Stores: The Good, Bad and the Inevitable

WWD·David Moin·26 days ago
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At shopping centers and retailers across the country — and in the lives of consumers — AI is coming on strong. Researchers, retailers, shopping center executives and brands are deep into exploring the present and potential impact of AI, for better or worse. Accelerated growth is seen in generative AI, which creates content such as text, images or code, and agentic AI, which provides agents acting independently to complete tasks. Applications like personalized recommendations, dynamic pricing and automated inventory management have been around for years, but AI advancements are taking personalization, payment systems, search, insights into consumer behavior, marketing, ordering and replenishment, store design, and product information for store associates to new levels.…

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