I’ve been seeing something lately, and now I can’t unsee it. At first, it felt like a series of small moments. Odd, but easy to brush off. Then it kept happening. For instance, a client’s technical team was asked to provide notes to help me turn their expertise into a benefit-oriented content marketing piece. Instead, they delivered a full draft of an article. Great, right? But when I asked them to go deeper on one of the concepts, there was a pause. They asked where it was in the document. They read it, took a beat. Then one of them said, “Ask Claude.” They both laughed. That was the moment it clicked. They hadn’t just used AI to refine their thinking. They had used it to generate something they didn’t fully recognize as their own and couldn’t explain. In short, AI is making it easier to produce work, but harder to tell who actually understands it. Once I started noticing it, I saw it everywhere. A student submitted an excellent final project. Clear thinking, strong structure, polished writing.…