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TBWA\Eleven creates "unhinged" Sunburnt Car upholstered with human-like skin

Dezeen·Rima Sabina Aouf·about 1 month ago
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Australian creative agency TBWA\Eleven and creature effects designers Odd Studio have upholstered a car in human-like skin that reddens in the sun, aiming to raise awareness about the dangers of UV exposure while driving. Designed to look uncannily realistic, the Sunburnt Car features a dashboard, interior panelling and seats crafted from silicone "skin" with colour-changing ink that responds to ultraviolet light. Hair, freckles and moles – some of them suspiciously shaped as if they could be cancerous – add disconcerting levels of detail. The Sunburnt Car is upholstered in human-like silicon skin TBWA\Eleven created the Sunburnt Car as part of a campaign for national car servicing company mycar Tyre & Auto, which every year does a "people first" initiative tackling an issue facing Australian drivers.…

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