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Gambling, Streaming Traffic Up During Men's College Basketball Tourney
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Gambling, Streaming Traffic Up During Men's College Basketball Tourney

Akamai·Chris Nicholson·about 1 month ago
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Baylor wasn't the only big winner in the 2021 men's college basketball tournament.  \n Gambling industry-related web traffic delivered by Akamai jumped 31% over the category average for all of Q4 2020 on March 31st. That was the day after the field of four finalists - Baylor, Houston, Gonzaga and UCLA - was set. Traffic leading up to the championship was comparatively subdued, peaking at a modest 8% above average prior to the game. \n   \n"}}"> Baylor wasn't the only big winner in the 2021 men's college basketball tournament.  Gambling industry-related web traffic delivered by Akamai jumped 31% over the category average for all of Q4 2020 on March 31st. That was the day after the field of four finalists - Baylor, Houston, Gonzaga and UCLA - was set. Traffic leading up to the championship was comparatively subdued, peaking at a modest 8% above average prior to the game. Video streaming numbers for the tournament were also up notably compared to 2019.…

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