Korean beauty is a big deal in America. At Sephora, brands such as Beauty of Joseon and Aestura nestled against the likes of Rhode and Clarins. Olive Young, the juggernaut South Korean makeup and skin care chain, is slated to open their first U.S. location in Los Angeles this month. And while most people are fairly familiar with K-beauty, they might be less so with K- fragrance , although that’s beginning to change. The K- fragrance wave is coming, and it looks very different from the traditional perfume shelf. On social media, foreign travelers in Seoul marvel at the art installations at Tamburins, the scent-focused offshoot of Gentle Monster, the beloved eyewear brand. Or consider Nonfiction, another Seoul-based perfume and body care brand founded by Haeyoung Cha, that just expanded to New York City. Days before the shop formally opened, hopeful customers were already peeking into its doors. Related Articles Like all things that span cultures and countries, this K-fragrance wave is not a monolith.…