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Gucci criticised for 'AI slop' images ahead of major fashion show

BBC News·@Bbc·2 months ago
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Gucci is facing a backlash after using AI to generate images to promote its forthcoming show at Milan Fashion Week. The images have been posted on social media - where users have questioned how using AI instead of human models and photographers is in keeping with the fashion house's claim that it celebrates "creativity and Italian craftsmanship." "Bleak days when Gucci can't find a real human Milanese grandmother to wear an outfit from 1976," said one in response to an AI-generated image of a glamourous older Italian woman in a classic Gucci outfit. The BBC has contacted Gucci and its parent company Kering for comment. The pictures have been clearly labelled as "created with AI" - but critics say they are an example of "AI slop", a term for the deluge of often low quality AI-generated material that is flooding social media. Others have questioned why a high fashion company would need to use the cost-cutting tech for its marketing.…

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