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Meet the Sustainable Lingerie Line Beloved by Fashion Editors

WWD·Diana Tsui·25 days ago
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Lingerie is a tricky thing to shop for, despite the wealth of options. Some brands skew too basic, especially for those seeking fun colors and silhouettes. Others prove to be too sexy for everyday wear. That’s the conundrum that Hattie Tennant faced while she was in university. Finding herself in a house with eight girls, they’d leave a drying rack for their clothes out. Tennant realized quickly that everyone’s underwear was disconnected from the rest of their wardrobe. “It felt like there was space for something softer, less serious, and more reflective of how our friends actually wanted to dress,” she said. That a-ha moment served as the source of inspiration for Fruity Booty, the sustainable lingerie , swimwear , and loungewear brand that has become immensely popular among fashion editors. Consisting of colorful bras, briefs alongside knickerbocker shorts, button-ups, bikinis and one-pieces, the brand describes itself as a source for not just clothes but also all of the little things that go with them.…

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