The real Lev Borodinsky  A new chapter in the image of the network of craft bakeries in Kaliningrad. The brand with the telling name has acquired a real craft lion, with character, strength and a charming tail. Since 2020, the bakery chain has grown and been updated, keeping the most important things unchanged — the love of craft, a lively starter culture, natural ingredients and caring for every guest. In 2024, the company updated its name and logo. And now Lev Borodinsky has a new branded lion with a distinctive ear. While maintaining recognizable typography, the brand has introduced a new brand character. It is a bright and expressive lion, with characteristic heraldic features, etched graphics and a striking detail — a spike on the tail tassel. For the corporate pattern, the effect of a tiled layout is used, the image looks like a mosaic, randomly breaks into tile squares, and the tiles rotate and mix. Retro patterns decorate the display cases and packaging.…