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He Started a Social Network Alone. Then 5 Million People Signed Up

WIRED·Katie Drummond·about 2 months ago
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If you haven’t heard of UpScrolled before, a brief primer: It’s a social media platform not too different from, say, Instagram or TikTok . You can share photos or short videos, follow accounts, comment on posts, and amass a following of your own. Nothing too earth-shattering, right? UpScrolled founder Issam Hijazi would beg to differ. Indeed, his nascent company diverges from most Big Tech platforms in a few notable ways: UpScrolled offers an old-fashioned chronological feed, rather than one dictated by an algorithm ostensibly serving up content you’ll latch onto; the platform also promises not to share user data with marketing firms or other commercial enterprises. And Hijazi, who is of Palestinian descent, founded UpScrolled in response to widespread user allegations that some social media companies were censoring or shadow-banning their posts—particularly pro-Palestinian content.…

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