If your business content doesn't show up when ChatGPT, Claude, or Perplexity answer questions about your industry, you're already losing visibility. Welcome to GEO — Generative Engine Optimisation — and the uncomfortable truth is that most businesses have no idea it exists. CoveN AI's analysis of 1,003 businesses across 58 countries found that the average GEO readiness score sits at just 36 out of 100. Only 13% of businesses score above 50. That means 87% of companies are poorly positioned for the way people actually find information now . This isn't a future problem. It's happening right now, and the gap between businesses that understand GEO and those that don't is widening fast. What Is GEO? Generative Engine Optimisation (GEO) is the practice of optimising content so it gets cited, referenced, and included in AI-generated responses — not just ranked in traditional search results.…