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Bitcoin treasury firm Strategy breaks from 'never sell' approach to the flagship crypto

CNBC·Tanaya Macheel·27 days ago
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Michael Saylor, chairman of MicroStrategy, speaks at the Bitcoin 2024 conference in Nashville, Tennessee, US, on Friday, July 26, 2024. The conference is an annual event organized by BTC Media LLC for fans of the original cryptocurrency. Photographer: Liam Kennedy/Bloomberg via Getty Images Bloomberg | Bloomberg | Getty Images Strategy's latest earnings release marks a subtle but meaningful shift in the company's approach to bitcoin: Instead of passively stockpiling bitcoin, it's going to more actively manage the balance sheet to maximize value of bitcoin per share. That's a reversal from the company's longstanding "never sell" strategy, which originated with chairman, founder and bitcoin evangelist Michael Saylor – and it comes as the company posts a $12.5 billion net loss in the first quarter due to the slump in the bitcoin price during the beginning of the year. "Our ability to sell bitcoin either to buy U.S.…

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