Kraft Heinz is the latest major company to focus more heavily on “value” for shoppers, as its new CEO Steve Cahillane responds to ongoing concerns about affordability for many Americans. The packaged food and beverage giant – one of the biggest in the world – had previously been considered for a breakup , but is instead trying to turn things around from within, with Cahillane arguing that the company can be fixed without splitting it apart. Cahillane, now some five months into the job, was originally expected to oversee a major restructuring. Instead, he quickly reversed course and convinced the board to invest $600 million back into the business. He described that funding as “dry powder” The Wall Street Journal in an article published Wednesday. A major part of the strategy is making Kraft Heinz products more affordable.…