Menu

Post image 1
Post image 2
Post image 3
Post image 4
Post image 5
Post image 6
1 / 6
0

Roxy and Juicy Couture Come Together for Y2K-inspired Collection

WWD·Lisa Lockwood·20 days ago
#mjs1xPTJ
#arrow#facebook#twitter#linkedin#roxy#juicy
Reading 0:00
15s threshold

Two leading brands of Y2K style have come together for a collaboration. Roxy x Juicy Couture will launch a 25-piece collection Wednesday, featuring bikinis, rash guards, bucket hats, platform flip-flops, tracksuits and board shorts. The color palette is reminiscent of a summer sorbet, with hues such as mint green, strawberry pink and coconut white. The collection is branded with Roxy and Juicy Couture ’s iconic logos, etched in the heart and the rear. Both brands are owned by Authentic Brands Group. Retail prices range from $60 to $125, and the line will be available on roxy.com, juicycouture.com and in select stores worldwide such as Asos, Urban Outfitters and surf specialty stores. It is for one season only. You May Also Like Danielle McKenzie, Roxy brand lead at Beaumanoir, which is the European licensee for Roxy, spoke about the rationale behind the collaboration. “I think Roxy and Juicy are just two brands that shaped a generation,” she said.…

Continue reading — create a free account

Join HashtagPLUS to read full articles, follow hashtags, vote, and join the conversation.

Read More