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BTS’ Return Lifts HYBE to Its Highest-Ever Q1 Revenue Tally

Billboard·Ariel King·about 1 month ago
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The company reported first-quarter revenue of 698.3 billion KRW ($470.2 million), largely driven by the K-pop group's hugely anticipated comeback. BTS perform onstage during comeback concert at Gwanghwamun Square on March 21, 2026 in Seoul, South Korea. The free concert is the band's first performance in nearly four years. Kim Hong-Ji-Pool/Getty Images Trending on Billboard South Korea’s HYBE said on Wednesday (April 29) that the company racked up 698.3 billion KRW ($470.2 million) in first-quarter revenue, marking its highest-ever Q1 revenue tally thanks largely to the comeback of BTS and the group’s fifth studio album, ARIRANG , and world tour. Revenue from artist-driven activities, including recorded music, concerts and ads, increased 25% year over year to 403.7 billion KRW ($271.9 million), accounting for 58% of HYBE’s total revenue for the quarter.…

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