Retail media networks plan event to attract marketers

2026-05-12

Retail media networks, including Albertsons, Home Depot and DoorDash, are set to hold an upfront-style event in September to showcase their advertising capabilities to marketers and agencies. The event, organized by the Ascendant Network, aims to demonstrate the effectiveness of retail media in reaching consumers using customer data. As retail media ad revenue surpasses TV, the industry faces challenges such as competing with Amazon's dominance and the need for "rationalization" to ensure only the most technologically advanced networks thrive.

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