A Delhi High Court decision has thrust Google’s core advertising model back into the spotlight. On May 22, Justice Mini Pushkarna ruled that the search giant infringed the trademark of bathroom fittings maker Hindware. The court found Google liable for letting rivals bid on the brand name as a search keyword. It ordered the company to pay about $31,600 in nominal damages. But the real story lies in the reaction. Indian founders seized the moment. They revived years of pent-up complaints about how Google’s ad system distorts competition. Founders Highlight Longstanding Grievances Nithin Kamath, founder of brokerage Zerodha, has battled the issue for over a decade. He posted on X that when users search for “Zerodha,” traffic should flow to his site. Instead, the first results often show ads from competitors. “You create the brand. Someone else bids on it. Google takes the fee,” he noted, according to The Hindu .…