Online commercial events and flash sales have existed for years, but it seems that with more and more business transactions taking place online, especially since the beginning of the COVID-19 pandemic, those events have become more common and intense.  \r\n Five to ten years ago, big sales events were happening in brick-and-mortar shops where people would queue for hours to get a chance to lay their hands on the latest fashionable items. For years now, shoe companies have run these hype events successfully online.  \r\n And as this year’s New York Fashion Week kicks off — followed by Fashion Weeks in London, Milan, and Paris through February and into March — expect to see the fashion and luxury brands turn their moment in the sun into hype events. \r\n Online sales events mania and scalping \r\n Sneakers resellers closely follow hype events. They have mastered the art of scalping, which consists of grabbing as much of the inventory as possible and reselling it at a profit.…