With the slow and steady evolution from keyword searching to resolution questions typed into Answer Engines, you are going to lose traffic (and revenue) somewhere in the rage of -18% to -64% during the course of the next calendar year. Today, our challenge is three-fold: A. How can you identify the size of your loss ? B. What can you do to recover some losses? C. What actions can you take to take advantage of this shift and grow revenues? Every smart company is building a forecasting model to estimate these three life-critical dimensions. Let me make that important exercise a little easier for you. My model will help you estimate your losses, identify opportunities to recover, and share actions, and by how much each can drive growth. You can use the model to have strategic conversations with your CEO, CFO, and help your CMO create a clear, prioritized, list of actions (including hiring new staff with relevant expertise). This blog post was originally published as edition #482 of my newsletter, TMAI Premium.…