Why AI Search (GEO/AEO) Is Eating Traditional SEO, and What Agencies Must Do Now If you're still measuring SEO success by ranking positions, you're measuring the wrong thing. I'll be honest: that sentence used to feel a little dramatic. It doesn't anymore. In 2024, Google's AI Overviews appeared on more than half of search queries in some categories. Perplexity went from niche to mainstream. ChatGPT became the first stop for millions of people who used to Google things. And a growing chunk of that traffic just stopped clicking through to any website at all. Old-school SEO assumed one behavior. Person types query. Ten blue links appear. Somebody clicks. That model is breaking in plain sight. Not everywhere, not overnight, but fast enough that agencies are seeing odd client dashboards: rankings steady, impressions weird, clicks down, conversions harder to explain. Why does this matter? Because the old reporting story no longer matches how people actually search.…