Billionaire Adrian Portelli’s giveaways company is set to become illegal as Labor cracks down on private lotteries in its gambling reforms, but a representative of the viral businessman has urged the government “not to paint an entire industry with the same brush”. Details of Labor’s long-awaited gambling reforms were revealed on Friday, highlighting changes to gambling advertising. But the laws will also stamp out on lotteries operating “under the guise of” subscription-based rewards clubs, such as Portelli’s LCMT+ giveaways business. Billionaire Adrian Portelli’s giveaways and membership business is under threat from Labor’s new gambling laws. Paul Jeffers “These services typically involve ongoing membership fees and frequent prize draws for high-value items such as cars, houses or large cash prizes,” the bill said. The amendment is designed to distinguish between genuine loyalty clubs, which contain “incidental” gambling promotions, and those that “rely on this exemption for their overall business model”.…