LONDON — Beauty Pie has landed at Liberty with its first permanent counter in the beauty hall and a pop-up in the store’s atrium featuring a giant pink coffee cup turned upside-down, a reflection of the brand’s unconventional approach and subversion of luxury beauty’s price model. The online club, where members pay an annual fee to access luxury makeup and skin care minus the traditional markups, has opened pop-ups in the past, but its founder, serial entrepreneur Marcia Kilgore , said it was time for Beauty Pie to have a retail space of its own. Related Articles “Sometimes people just want to feel a texture, smell a fragrance, see the color on their skin,” Kilgore said in an interview. With more expensive ranges on offer, Kilgore also wants to give people the chance to test before they buy. The original Youthbomb serum costs 44 pounds for members. “For some people, that’s a lot to spend on something without having touched it, smelled it or rubbed it in,” she said.…