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Israel just quintupled its PR budget to $730 million; experts say it won’t work

www.timesofisrael.com·Asaf Elia-Shalev·about 1 month ago
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JTA — Israel is betting nearly three-quarters of a billion dollars that it can talk its way out of a reputation crisis. Lawmakers in Jerusalem approved a 2026 national budget last month that includes roughly $730 million for public diplomacy — the broad category known in Hebrew as hasbara — nearly five times the $150 million they allocated the year before. That earlier sum was itself about 20 times what Israel had spent on such efforts before the war in Gaza broke out in 2023. The unprecedented expenditure comes as survey after survey shows declining support for Israel in the United States, its most important ally. A Pew Research Center poll released earlier this month found 60 percent of Americans now view Israel unfavorably, up seven points in a single year, with only 37% viewing it favorably. Most striking for a country long accustomed to bipartisan American support: 57% of Republicans under 50 hold negative views of Israel.…

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