The FIFA World Cup 2026 is just a month away, and the battle of the ads has begun. The world's most-watched sporting event provides an opportunity to reach a global audience of billions, and brands are aiming to tap into fans' passion for the sport with cinematic storytelling, nostalgia and a sprinkling of AI. The right ad can create a lasting impact, becoming part of football folklore in the collective memory long after the tournament ends. But who's hit the net and who deserves a red card this time around? Here are the best and worst World Cup 2026 ads so far (also see our pick of the best World Cup logos of all time). adidas Backyard Legends | The Greatest Football Story Ever Told - YouTube Watch On Who could have imagined we would ever see Muad'Dib Timothee Chalamet in the back of a car with Trinity Rodman, Lamine Yamal, and Jude Bellingham? David Beckham makes an appearance too, mohawk and all thanks to some actually surprisingly non-intrusive AI work.…