As the 2026 box office finishes its spring run with “The Super Mario Galaxy Movie” on top and a controversial Michael Jackson film nabbing a record opening for a biopics, no one can argue that transmedia isn’t a key strategy for Hollywood. Nic Hill , co-founder and chief innovation officer at creative agency Sawhorse Productions , knows this all too well. Hill is this week’s featured guest on Variety podcast “ Strictly Business .” He details how his team makes the most of gaming platforms like Fortnite and Roblox to partner with major Hollywood players on promotional experiences. “What is worth noting right now is the fact that all the major film studios are activating on these platforms to promote the movies,” Hill said. Sawhorse Productions’ Nic Hill “I would say the entertainment industry, more than any other vertical, is the most committed and the most consistent in the way they’re showing up,” he said.…