Entering Printemps New York’s beauty floor feels like stepping into a sophisticated Candy Land where, instead of mouthwatering confections, you find jewel-like perfume bottles at every turn. You get the sense you’re about to uncover a hidden treasure the moment you lay eyes on the expansive marble table scattered with statuesque flacons. This is the centerpiece of the fragrance area, and you won’t find a single mainstream perfume bottle on that counter — the more well-known brands are waiting in the wings against a gorgeous, green-tiled wall. Printemps’ perfume setup is vastly different from those inside other retailers like Nordstrom , Bloomingdale’s and even Sephora . Mass-marketed designer scents have long been the bread and butter of department stores’ fragrance offerings. But those established perfumes simply aren’t cutting it for today’s diehard fragrance consumers. The perfume boom, which really took off during the Covid-19 pandemic, completely transformed how we experience fragrance.…