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Can Lando Norris defend his F1 title? Here’s what the Miami GP will reveal

The Independent·Kieran Jackson·about 1 month ago
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On the face of it, McLaren ’s latest example of sporting-corporate muscle-flexing seems a tad peculiar. Drifting away from the principles of their racing-mad founding father, quite what Bruce McLaren would have made of the papaya-clad outfit expanding into golf equipment – with Justin Rose their top-tier signing, posing alongside Lando Norris (himself a keen golfer) at a lavish Floridian launch on Wednesday – remains to be seen. Yet group CEO Zak Brown has overseen remarkable growth in the last half-dozen years. In 2020, McLaren Racing were valued at £560m. Last September, Forbes estimated the team alone were worth approximately £4bn, behind only Mercedes and Ferrari in F1 terms. They have well over 50 sponsors, most adorned on the car of the reigning world champions. And, despite a topsy-turvy start on the Formula 1 racetrack this season, they’re hungry for more.…

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